We can execute on practically any competitive research topic ranging from broad GTM strategy to finely targeted inquiries about new product initiatives
Distinctive Ananya Group Capabilities
WHAT
Develop initial points of view / hypotheses
HOW
Use exhaustive secondary research from our proprietary database of information sources Cast the widest net possible
WHY
We must be informed in order to gather the right information from primary sources
WHAT
Methodically test our hypotheses with numerous primary sources, build numeric models for answers that are quantitative in nature
HOW
Approach numerous primary sources as informed insiders looking to “confirm that we’ve gotten it right”
WHY
Sources are more willing to confirm facts than “spill the beans” to general questions
WHAT
Triangulate the answers until we are satisfied to a high degree of confidence, continue refining our numeric models
HOW
Recreate the same findings from multiple, independent approaches. Cultivate additional sources until the models make sense
WHY
Our competitive intelligence must be able to withstand the toughest scrutiny
Distinctive Ananya Group Capabilities
We are a boutique management consulting firm, known for melding competitive intelligence and customer research with strategy to deliver practical recommendations for our clients.