Practically any competitive research topic
The Ananya Group was recognized as one of America’s Best Management Consulting Firms by FORBES for four consecutive years.
The Ananya Group was recognized as one of America’s Best Management Consulting Firms by FORBES for four consecutive years.
We offer three interconnected services to help clients solve important strategic challenges
Competitive Intelligence
We conduct a rigorous, methodical investigation of your competitors that allows you to make highly-informed strategic decisions
Ananya has developed a distinctive, proprietary competitive intelligence methodology with a proven track record
Competitor Sales Strategy
Competitor Sales Strategy
Deep competitive intelligence enabled our client to pinpoint the most effective means to disrupt a rival’s sales model
Competitor Channel Strategy
Competitor Channel Strategy
Research into the channel programs of competitors equipped our client with the insights to conclude successful retailer negotiations
Competitor Product Strategy
Competitor Product Strategy
Our early warning of a compelling new interface in a competitor’s product plans gave our client time to respond
Competitor Organization
Competitor Organization
Detailed profiling of a competitor’s sales organization helped a technology firm build a plan to mitigate its areas of disadvantage
Competitor Product Drilldown
Competitor Product Drilldown
Our research helped a technology firm confirm there were no competing products targeting their chosen customer segment
Competitor Benchmarking
Competitor Benchmarking
Competitive benchmarking aided a retailer in identifying and addressing gaps in its mobile checkout experience
Competitor Operations
Competitor Operations
Research into its competitors’ operations helped an electronics retailer scope its investment in a new service offering
Competitor Business Economics
Competitor Business Economics
Intelligence on a competitor’s new product economics enabled an enterprise software client to confidently assess the threat
Customer Intelligence
We develop a deep understanding of your customers’ needs, preferences and satisfaction using a flexible, scalable approach
Ananya deploys a range of different techniques to develop deep customer insights:
Customer Product Preferences
Customer Product Preferences
Touchpoint interviews helped our client parry a competitor with a disruptive new technology
Customer Demand Trends
Customer Demand Trends
Our touchpoint interviews decisively resolved an internal client disagreement about the future direction of customer demand
Customer Satisfaction
Customer Satisfaction
Our data analysis helped a client eliminate a key impediment to customer satisfaction to help grow sales
Customer Purchasing Preferences
Customer Purchasing Preferences
In-depth customer interviews, confirmed with touchpoint interviews of channel partners, solved a mystery around low SMB revenue growth
Customer Opinion on Competitors
Customer Opinion on Competitors
Touchpoint interviews enabled a software firm to develop a sales playbook that targeted its competitors’ weak points
Focused Strategy Engagements
We help you solve important strategy issues to grow your business
Growth Opportunity Assessment
Growth Opportunity Assessment
Our research and team facilitation helped a Fortune 500 technology CEO decide whether to commit to a hot new market
Mature Markets Growth Strategy
Mature Markets Growth Strategy
Touchpoints analysis, coupled with competitive intelligence uncovered an attractive segment within a slowing market
Strategic Planning
Strategic Planning
Our facilitation enabled a new management team to solidify its strategy and garner board approval
Pricing Strategy
Adjacent Markets Strategy
Adjacent Markets Strategy
Our research enabled a professional services firm to choose three promising new service lines
We have successfully completed projects in a
wide range of industry segments and functional areas
We work across any combination of industries and functions
Selected Clients
Our Leadership
Vivek Soman
Managing Director
Vivek is an experienced executive and a business strategist with over 25 years of hands-on experience in helping organizations develop and implement innovative business strategies to compete more effectively and drive growth. He also brings a deep expertise in conducting incisive research on competitors, customers and market ecosystem players which helps inform strategy development.
Dale Blocher
Managing Director
Dale is an accomplished business strategist with over 20 years of experience in helping organizations clarify their strategic circumstances, compete more effectively and accelerate growth. He brings particular expertise in technology industries and the professional services sector, and has managed over 90 client engagements at The Ananya Group.
We are a boutique management consulting firm, known for melding competitive intelligence and customer research with strategy to deliver practical recommendations for our clients.